NEWSLETTER SIGN UP

Marketing workshop with women of the Ourika Valley

Marketing workshop with women of the Ourika Valley

 By Gal Kamarski, HAF Intern & Graduate Student  

 

Last Friday, HAF staff conducted a marketing workshop with the women's cooperative center in Tenine-Ourika. Our project manager, Amina, and one of our volunteers, Davide (from Italy), led the workshop.  Gal (myself), the HAF Intern and graduate student from Jerusalem, took photos and notes (also kept the kids busy). More than 30 women, of various ages (including several children as well), participated, asked questions and shared their ideas. We even got a chance to hear one of them sing!

 

 

It takes nearly 40 minutes of driving outside of the city of Marrakech, and you immediately feel the difference. Not only the weather becomes nicer, as you get closer to the mountains, but the all atmosphere seems to be dissimilar (for instance, different language, cloths, etc.). The car stopped right in the middle of Tenine-Ourika, the center of approximately 40 villages. As such, the main road was full with small shops, which sell raw materials, local products, food, and more, alongside with several restaurants and many small coffee shops (most of them with men only). A few meters walking and we were at the women's cooperative center.

 

 

We started with asking: "what is marketing"?

After a short greeting and introduction, we started the marketing workshop. Throughout a participatory discussion, we tried answering what marketing is. First, we created a clear definition of what are the products, the markets and the different participants in our target market. Following that, we discussed the characteristics of both the sellers and the buyers, and the relationships between them. We suggested several new methods for approaching buyers, using both face-to-face interactions, and the media platform. Several additional questions were discussed, such as: how do we set a price for our product? Where should we sell the product? What tools can we use for promoting the product? The last part of the workshop focused on the differences between goals and targets, including a clear differentiation between short and long-term goals.

It was very interesting to hear how these women believe in the value of their product, and how they are open to discuss new ideas to improve it and its marketing.

 

 

 

 While the mothers were participating in the workshop, the young kids seemed a little bored from all the talking… so we decided to play together, so their mothers can feel free to be fully ingaged in the workshop, without worring.

 

We finished the workshop with hot (and very sweet) treditional tea, and planty of tasty cookies, one of the main products which the women make and sell in their cooperative. The sweet (and tasty) gathering at the end of the workshop, was the time to discuss daily matters, ask personal questions, and get to know one another better. As much as the workshop contributed to the success of the women's cooperative, it seemed as the warm gathering at the end, was not less influential. Warm tea, sweets, and the nice center as the platform, enable creating friendship between these women, built of personal relations, and strengthening the trust between them.

 

 

Hopefully, I will keep updating you on how the women's cooperative is developing.

Join us on facebook

HAF tweets

HafFdtn عقدت مؤسسة الأطلس الكبير شراكة مع أحد الجمعيات المحلية بمدينة فاس " جمعية خبراء متطوعون" وفي نفس الوقت بشراكة مع مد… https://t.co/wG0ItFoBDG
28sreplyretweetfavorite
HafFdtn HAF's partnership with @FRESKINCARE provided training in women’s empowerment, educating women cooperative members a… https://t.co/mibLCXaDLy
1hreplyretweetfavorite
HafFdtn Success story of HAF’s empowerment workshop: Aboghlou women’s cooperative, established in partnership with… https://t.co/wu50NQlQra
4hreplyretweetfavorite
HafFdtn A women’s cooperative that sells argan products was able to plant 2,000 new trees thanks to a partnership with #HAFhttps://t.co/ptyKXXqIxl
20hreplyretweetfavorite
HafFdtn Women who are coop members say that it provided them an opp. to exit the village, become more equal to men, & more… https://t.co/NmIbDNws1I
HafFdtn An ongoing challenge in rural communities is ensuring that women are included in decision-making. Hence, they lack… https://t.co/Y6wK0Hoslu
HafFdtn #HAF hopes school communities continue to promote #ecoactivism and identify their priority needs by using a partici… https://t.co/qYhHP72p2y

HAF in Morocco

High Atlas Foundation
4 Rue Qadi AyaadAl Manar 4A - 3rd floor - Appt. 12 El Harti, Guéliz, MARRAKESH 40.000 - Morocco

Tel: +212 (0)5 24 42 08 21
Fax+212 (0)5 24 43 00 02 

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Directions to HAF Marrakech Office

HAF in US

High Atlas Foundation
High Atlas Foundation 511 Sixth Avenue, #K110, NEW YORK, NY 10011
USA

Phone: +1 (646) 688-2946
Fax: +1 (646) 786-4780

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Follow us

Photos

showshowshowshowshowshowshowshowshowshowshowshow